Introduction
Afrimat UK Ltd ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our e-commerce platform at www.afrimat.com (the "Service").
We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using our Service, you consent to the data practices described in this policy.
Information We Collect
Personal Data
We collect information that identifies you as an individual, including:
- Name and contact information (email address, phone number, postal address)
- Account credentials (username and encrypted password)
- Payment information (processed securely through our payment partners)
- Business information (company name, VAT number, business address)
- Order history and preferences
- Communication preferences
Usage Data
We automatically collect certain information when you visit our Service:
- IP address and device information
- Browser type and version
- Pages visited and time spent on pages
- Referring website addresses
- Operating system information
Legal Basis for Processing
We process your personal data under the following legal bases:
Contract Performance: To fulfill our contractual obligations when you purchase products from us.
Legitimate Interests: To operate our business efficiently, provide customer service, and improve our services.
Consent: For marketing communications and certain cookies (which you can withdraw at any time).
Legal Obligations: To comply with applicable laws, regulations, and legal processes.
How We Use Your Information
We use the collected information for:
- Processing and fulfilling your orders
- Managing your account and providing customer support
- Sending transactional emails about your orders
- Sending marketing communications (with your consent)
- Improving our website and services
- Preventing fraud and ensuring security
- Complying with legal obligations
- Analyzing usage patterns to enhance user experience
Information Sharing and Disclosure
We may share your information with:
Service Providers: Third-party vendors who perform services on our behalf (payment processors, shipping companies, email service providers).
Business Partners: Suppliers and manufacturers to fulfill your orders.
Legal Requirements: When required by law or to protect our rights and safety.
Business Transfers: In connection with any merger, sale of company assets, or acquisition.
We do not sell, trade, or rent your personal information to third parties for their marketing purposes.
Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.
Account Information: Retained while your account is active and for 7 years after closure for legal and tax purposes.
Order Information: Retained for 7 years for accounting and tax requirements.
Marketing Preferences: Updated immediately upon request and retained until you withdraw consent.
Technical Logs: Retained for 12 months for security and performance analysis.
Your Rights Under GDPR
You have the following rights regarding your personal data:
Right to Access: Request a copy of your personal data we hold.
Right to Rectification: Request correction of inaccurate or incomplete data.
Right to Erasure: Request deletion of your personal data (subject to legal obligations).
Right to Restrict Processing: Request limitation of processing your data.
Right to Data Portability: Receive your data in a structured, machine-readable format.
Right to Object: Object to processing based on legitimate interests or direct marketing.
Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent.
To exercise these rights, please contact our Data Protection Officer at support@afrimat.com.
Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.
Our security measures include:
- Encryption of data in transit and at rest
- Regular security assessments and updates
- Access controls and authentication mechanisms
- Employee training on data protection
- Incident response procedures
While we strive to protect your information, no method of transmission over the internet is 100% secure.
International Data Transfers
Your information may be transferred to and processed in countries other than the UK. When we transfer data outside the UK, we ensure appropriate safeguards are in place:
- Standard Contractual Clauses approved by the UK Information Commissioner's Office
- Adequacy decisions for countries with equivalent data protection laws
- Your explicit consent where required
By using our Service, you consent to the transfer of your information to countries outside the UK.
Children's Privacy
Our Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided us with personal data, please contact us immediately.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by:
- Posting the new Privacy Policy on this page
- Updating the "Last Updated" date
- Sending you an email notification for significant changes
Your continued use of our Service after changes constitutes acceptance of the updated policy.
Contact Information
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
Data Protection Officer
Email: support@afrimat.com
Phone: +44 (7946) 839140
General Inquiries
Email: support@afrimat.com
Postal Address
Afrimat UK Ltd
15 Electric Boulevard
London, Wandsworth
SW11 8BR
United Kingdom
Supervisory Authority
You have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):
Website: https://ico.org.uk
Phone: 0303 123 1113